Sviluppo locale, Europa, nazionalismi. Territorio e globalizzazione in una prospettiva critica【電子書籍】[ Andrea Giansanti ]
＜p＞Il concetto di sviluppo territoriale si ? evoluto in maniera profonda. Non ? pi? misurato unicamente sulla sua dimensione economica, ma anche su quella politica e sociale. L’attuale visione dello sviluppo ha superato la mera crescita per estendersi all’ambiente, all’innovazione, al capitale sociale e relazionale.＜br /＞ Il territorio costituisce la cartina tornasole dello sviluppo. Il territorio ?, infatti, il raccordo dell’iniziativa dei vari attori che implementano le strategie di sviluppo e delle interazioni alle ? e tra le ? diverse scale. La crescita di importanza delle citt? assume quindi un valore strategico.＜br /＞ L’emergere di spinte nazionaliste e sovraniste impone la rilettura delle politiche pubbliche in ambito europeo e delle narrazioni che ripropongono la centralit? degli Stati nei confronti della crescente agibilit? concessa dall’Unione europea alle regioni.＜br /＞ Uno scenario che, in sintonia con il controverso fenomeno della globalizzazione e con la rilevanza acquisita dalle citt?, offre spazi di manovra alle forze che sostengono il ritorno al primato della sovranit? nazionale.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 　　楽天Kobo電子書籍ストア 　　楽天 楽天Kobo電子書籍ストア

Globalism and Localization Emergent Solutions to Ecological and Social Crises【電子書籍】
＜p＞Considering the context of the present ecological and social crisis, this book takes an interdisciplinary approach to explore the relationship between globalism and localization. Globalism may be viewed as a positive emergent property of globalization. The latter depicts a worldwide economic and political system, and arguably a worldview, that has directly increased planetary levels of injustice, poverty, militarism, violence, and ecological destruction. In contrast, globalism represents interconnected systems of exchange and resourcefulness through increased communications across innumerable global diversities. In an economic, cultural, and political framework, localization centers on small-scale communities placed within the immediate bioregion, providing intimacy between the means of production and consumption, as well as long-term security and resilience. There is an increasing movement towards localization in order to counteract the destruction wreaked by globalization, yet our world is deeply and integrally immersed within a globalized reality.＜/p＞ ＜p＞Within this collection, contributors expound upon the connection between local and global phenomenon within their respective fields including social ecology, climate justice, ecopsychology, big history, peace ecology, social justice, community resilience, indigenous rights, permaculture, food justice, liberatory politics, and both transformative and transpersonal studies.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 　　楽天Kobo電子書籍ストア 　　楽天 楽天Kobo電子書籍ストア

Social WE Media Link Locally, Connect Globally【電子書籍】[ Thorne ]
＜p＞Carly Alyssa Thorne and Fred McMurray on Social WE Media is all about the WE.We explore Social WE Media and what that means. We discuss why you and yourcoworkers are your brand, the multisensory, the use of multimedia, online reputation management, content creation, and more.＜/p＞ ＜p＞We believe that social media means social, hence requiring a two-way conversation and relationship which becomes the WE.＜/p＞ ＜p＞We also advocate that people connect and support with their local communities as well as reach out to the vast world globally. With the advancements in technology with Skype, Google Hangouts, etc., there is no reason not to expand yourself and your business by connecting with people from around the world.Our motto is Link Locally - Connect Globally＜/p＞ ＜p＞Carly Alyssa Thorne and Fred McMurray on Social WE Media is your go-to resource for tips and tools on social media and social media marketing. It covers topics from online reputation management to content creation. Take the step today to learn and discover all about what it takes to manage you and your brand. Remember to link locally and connect globally.＜/p＞ ＜p＞＜em＞Social WE Media＜/em＞ is part of the THiNKaha series, whose slim and handy books contain 140 well-thought-out AhaMessages. Increase your influence by picking up the Aha Amplifier to easily share Social WE Media's quotes on Twitter, Facebook, LinkedIn, and Google+.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 　　楽天Kobo電子書籍ストア 　　楽天 楽天Kobo電子書籍ストア

【中古】 新時代の中小企業経営 GlobalizationとLocalizationのもとで 日本中小企業学会論集37／日本中小企業学会(著者)
日本中小企業学会(著者)販売会社/発売会社：同友館発売年月日：2018/07/01JAN：9784496053627 　　ブックオフ 楽天市場店 　　楽天 ブックオフ 楽天市場店

新時代の中小企業経営 GlobalizationとLocalizationのもとで【1000円以上送料無料】
出版社同友館発売日2018年07月ISBN9784496053627ページ数281Pキーワードしんじだいのちゆうしようきぎようけいえいぐろーばり シンジダイノチユウシヨウキギヨウケイエイグローバリ9784496053627内容紹介2017年9月に行われた日本中小企業学会全国大会において発表されたなかで優秀な論文を集めたもの。※本データはこの商品が発売された時点の情報です。目次統一論題：新時代の中小企業経営—GlobalizationとLocalizationのもとで（中小企業の維持・発展と地域経済の活性化に向けて—地場産業の中小企業を中心に/中小企業の海外生産と顧客開拓/中小企業の国際化と成長発展プロセス—「ヒト」の国際化による企業組織の質的変化）/自由論題（タイ食品産業の成長戦略—ASEAN経済共同体発足を通して/移動販売による買物弱者支援—青森県における地場小売業の持続可能性/中小企業のインバウンド事業戦略—地域における観光サービス企業2つの事例から ほか）/報告要旨（中国自動車産業の変容と日系サプライヤーの取引構造の変化—中国江蘇省蘇州市における日系サプライヤーを事例として/ミャンマーの中規模製造業における生産性向上の課題—小ロット受注工場の事例から/地域小規模事業者からみたソーシャル・イノベーションに関する一考察 ほか） 　　bookfan 2号店 楽天市場店 　　楽天 bookfan 2号店 楽天市場店

新時代の中小企業経営 GlobalizationとLocalizationのもとで【3000円以上送料無料】
出版社同友館発売日2018年07月ISBN9784496053627ページ数281Pキーワードしんじだいのちゆうしようきぎようけいえいぐろーばり シンジダイノチユウシヨウキギヨウケイエイグローバリ9784496053627内容紹介2017年9月に行われた日本中小企業学会全国大会において発表されたなかで優秀な論文を集めたもの。※本データはこの商品が発売された時点の情報です。目次統一論題：新時代の中小企業経営—GlobalizationとLocalizationのもとで（中小企業の維持・発展と地域経済の活性化に向けて—地場産業の中小企業を中心に/中小企業の海外生産と顧客開拓/中小企業の国際化と成長発展プロセス—「ヒト」の国際化による企業組織の質的変化）/自由論題（タイ食品産業の成長戦略—ASEAN経済共同体発足を通して/移動販売による買物弱者支援—青森県における地場小売業の持続可能性/中小企業のインバウンド事業戦略—地域における観光サービス企業2つの事例から ほか）/報告要旨（中国自動車産業の変容と日系サプライヤーの取引構造の変化—中国江蘇省蘇州市における日系サプライヤーを事例として/ミャンマーの中規模製造業における生産性向上の課題—小ロット受注工場の事例から/地域小規模事業者からみたソーシャル・イノベーションに関する一考察 ほか） 　　bookfan 1号店 楽天市場店 　　楽天 bookfan 1号店 楽天市場店

新時代の中小企業経営 GlobalizationとLocalizationのもとで
■ISBN:9784496053627★日時指定・銀行振込をお受けできない商品になりますタイトル【新品】【本】新時代の中小企業経営　GlobalizationとLocalizationのもとでフリガナシンジダイ　ノ　チユウシヨウ　キギヨウ　ケイエイ　グロ−バリゼ−シヨン　ト　ロ−カリゼ−シヨン　ノ　モト　デ　GLOBALIZATION/ト/LOCALIZATION/ノ/モト/デ　ニホン　チユウシヨウ　キギヨウ　ガツカイ　ロンシユウ　37発売日201807出版社同友館ISBN9784496053627大きさ281P　21cm 　　ドラマ×プリンセスカフェ 　　楽天 ドラマ×プリンセスカフェ

新時代の中小企業経営 GlobalizationとLocalizationのもとで
日本中小企業学会論集 37本詳しい納期他、ご注文時はご利用案内・返品のページをご確認ください出版社名同友館出版年月2018年07月サイズ281P 21cmISBNコード9784496053627経営 経営学 経営学一般新時代の中小企業経営 GlobalizationとLocalizationのもとでシンジダイ ノ チユウシヨウ キギヨウ ケイエイ グロ-バリゼ-シヨン ト ロ-カリゼ-シヨン ノ モト デ GLOBALIZATION／ト／LOCALIZATION／ノ／モト／デ ニホン チユウシヨウ キギヨウ ガツカイ ロンシユウ 37※ページ内の情報は告知なく変更になることがあります。あらかじめご了承ください登録日2018/08/08 　　ぐるぐる王国DS 楽天市場店 　　楽天 ぐるぐる王国DS 楽天市場店

新時代の中小企業経営 GlobalizationとLocalizationのもとで
日本中小企業学会論集 37本詳しい納期他、ご注文時はご利用案内・返品のページをご確認ください出版社名同友館出版年月2018年07月サイズ281P 21cmISBNコード9784496053627経営 経営学 経営学一般商品説明新時代の中小企業経営 GlobalizationとLocalizationのもとでシンジダイ ノ チユウシヨウ キギヨウ ケイエイ グロ-バリゼ-シヨン ト ロ-カリゼ-シヨン ノ モト デ GLOBALIZATION／ト／LOCALIZATION／ノ／モト／デ ニホン チユウシヨウ キギヨウ ガツカイ ロンシユウ 37※ページ内の情報は告知なく変更になることがあります。あらかじめご了承ください登録日2018/08/08 　　ぐるぐる王国　楽天市場店 　　楽天 ぐるぐる王国　楽天市場店

Globalizzazione e glocalizzazione【電子書籍】[ Zygmunt Bauman ]
＜p＞Zygmunt Bauman, collocato tra i pi? importanti sociologi europei della seconda met? del Novecento, ? pressoch? onnipresente nella teoria sociale contemporanea e sostanzialmente al centro delle tendenze e controversie che animano la discussione sulla modernit?. Questo volume ? una raccolta di alcuni degli scritti pi? rappresentativi del pensiero di Bauman. La selezione dei brani copre un'ampia gamma di temi affrontati dal sociologo nelle sue opere: si va dal socialismo e marxismo moderno alla sociologia del post-moderno e alla globalizzazione.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 　　楽天Kobo電子書籍ストア 　　楽天 楽天Kobo電子書籍ストア

Dal locale al globale Prospettive antropologiche tra passato, presente e futuro【電子書籍】[ Sandra Puccini, Marcello Arduini ]
＜p＞Ma ? proprio vero che sempre pi? nella nostra societ? planetaria le diversit? tendono a scomparire? O che invece le differenze, le specificit? identitarie, i radicamenti a territori circoscritti riemergono e prolificano proprio come baluardo e resistenza alle tendenze omologanti? Distinguere e analizzare i complessi aspetti della cultura contemporanea sembra essere uno dei compiti principali dell’antropologia contemporanea. Nella realt? culturale stratificata e mutevole nella quale ci troviamo immersi, sospesa tra la dilatazione globale, fuori dai confini nazionali, e le realt? locali che con essa si intrecciano, malgrado si abbia spesso la sensazione di non avere pi? radici, in verit? il passato continua ad esistere spesso in modo tenace anche se si accompagna a grandi e apparentemente irreversibili trasformazioni che investono modi di apparire e di essere, di pensare e di stare insieme, di concepire il mondo e la vita, di rinnovare o superare i pregiudizi, di comunicare, di celebrare feste e di concederci svaghi, di vivere la sessualit?, di costruire i rapporti tra i sessi e di utilizzare e rinnovare gli oggetti d’uso.＜br /＞ I saggi che seguono possono offrire qualche spunto per articolare una riflessione in proposito; presi tutti insieme, pur nella loro diversit?, (anzi, forse proprio grazie ad essa), possono delineare una risposta e arricchire le nostre conoscenze sui motivi dei nostri comportamenti e sulle ragioni di quelli degli altri. Riproponendo ? anche ? la fecondit? degli strumenti antropologici per capire ? ancora oggi ? il mondo e il tempo in cui viviamo.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 　　楽天Kobo電子書籍ストア 　　楽天 楽天Kobo電子書籍ストア

Miradas locales en tiempos globales Intervenciones literarias sobre la ciudad latinoamericana【電子書籍】[ Jorge J. Locane ]
＜p＞Este libro se despega de los paradigmas anal?ticos que ?ltimamente han puesto el foco en los espacios de tr?nsito y en los recientes reordenamientos transnacionales. Intenta, as?, ofrecer un enfoque complementario concentrado en las configuraciones espacioculturales que han quedado arraigadas en las localidades urbanas de Am?rica Latina. Las escrituras aqu? estudiadas (de Diamela Eltit a Gonzalo Celorio, de Germ?n Mar?n a Fogwill, de Fabi?n Casas a Fernando Vallejo) perturban f?rmulas poscoloniales que han descuidado los lugares, que han priorizado el movimiento a gran escala y que, en casos, tienden a coincidir con un relato que ve en el mundo actual una totalidad integrada, soporte de una nueva comunidad imaginada. Las fuentes abordadas, por el contrario, se repliegan sobre escenarios altamente localizados para (re)crearlos mediante sus recursos y desde all? intervenir en la disputa por los significados de la actual fase de la globalizaci?n. Premio ADLAF 2016 de la Arbeitsgemeinschaft Deutsche Lateinamerikaforschung.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 　　楽天Kobo電子書籍ストア 　　楽天 楽天Kobo電子書籍ストア

Globalisation, Localisation and Sustainable Livelihoods【電子書籍】[ Geoffrey Lawrence ]
＜p＞This title was first published in 2002. One of the greatest concerns facing the world is how to ensure that sustainable outcomes are generated as globalization proceeds apace. Quite simply, many people are finding their life chances deteriorating - with resistance to globalization being a common response. The question is: is it possible to guarantee sustainable livelihoods for individuals, families and communities as global processes increasingly shape local social relations? This volume is a collection of 16 chapters from leading rural sociologists and human geographers based in Europe, Australasia, and the Americas. The book, in three parts, deals with globalization and food; the restructuring of local agriculture; and communities and resistance in a globalizing world. The introduction to the book compares and contrasts the various experiences of communities in countries such as Australia, Brazil, Finland, Norway, South Africa and the United States as they "struggle" to cope with globalization and its effects. Each chapter discusses options to ameliorate the local consequences of global change.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 　　楽天Kobo電子書籍ストア 　　楽天 楽天Kobo電子書籍ストア

Distributed Embedded Controller Development with Petri Nets Application to Globally-Asynchronous Locally-Synchronous Systems【電子書籍】[ Filipe de Carvalho Moutinho ]
＜p＞This book describes a model-based development approach for globally-asynchronous locally-synchronous distributed embedded controllers. This approach uses Petri nets as modeling formalism to create platform and network independent models supporting the use of design automation tools. To support this development approach, the Petri nets class in use is extended with time-domains and asynchronous-channels. The authors’ approach uses models not only providing a better understanding of the distributed controller and improving the communication among the stakeholders, but also to be ready to support the entire lifecycle, including the simulation, the verification (using model-checking tools), the implementation (relying on automatic code generators), and the deployment of the distributed controller into specific platforms.＜/p＞ ＜ul＞ ＜li＞Uses a graphical and intuitive modeling formalism supported by design automation tools;＜/li＞ ＜li＞Enables verification, ensuring that the distributed controller was correctly specified;＜/li＞ ＜li＞Provides flexibility in the implementation and maintenance phases to achieve desired constraints (high performance, low power consumption, reduced costs), enabling porting to different platforms using different communication nodes, without changing the underlying behavioral model.＜/li＞ ＜/ul＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 　　楽天Kobo電子書籍ストア 　　楽天 楽天Kobo電子書籍ストア

The Church Going Glocal Mission and Globalisation【電子書籍】
＜p＞The New Testament church is universal and local at the same time. The universal, one and holy apostolic church appears in local manifestations. Missiologically speaking the church can take courage as she faces the increasing impact of globalisation on local communities today. Being universal and concrete, the church is geared for the simultaneous challenges of the glocal and local.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 　　楽天Kobo電子書籍ストア 　　楽天 楽天Kobo電子書籍ストア

Desapariciones Usos locales, circulaciones globales【電子書籍】[ Alejandro Castillejo Cu?llar ]
＜p＞Est?n por todas partes. Cuando hablamos de Argentina, Chile o Uruguay en los setenta, M?xico o Colombia hoy, o si miramos atr?s en el tiempo y pensamos en la Guerra Civil Espa?ola, la Alemania nazi, La Argelia colonial o la Bosnia en guerra. Tambi?n cuando reflexionamos sobre un Mediterr?neo convertido en fosa para miles de desplazados, fugados o sujetos sin nombre. Los trece textos de este volumen trabajan sobre la categor?a de "desaparici?n". La desnaturalizan y le retiran su capa de obviedades. Atienden a c?mo el tiempo la transforma o la pervierte, a c?mo hace que los que se la apropian se muevan y a c?mo crea comunidades imposibles de dolientes, de muertos en vida.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 　　楽天Kobo電子書籍ストア 　　楽天 楽天Kobo電子書籍ストア

Persistent Permeability? Regionalism, Localism, and Globalization in the Middle East【電子書籍】[ Bassel F. Salloukh ]
＜p＞With the collapse of the Middle East peace process, the 'war on terrorism' and US-led intervention in Iraq, the question of Middle East regionalism(s) has reached a new salience. Will such developments usher in a new wave of transnational politics, as events reverberate through a Middle East made even more permeable by new information technologies and transregional religious networks? Or will authoritarian states successfully insulate themselves from such effects? What impact will globalization have on local identities and local politics? To what extent might issues of regional permeability be mediated by class, gender, ethnicity, population migration, or other factors? The contributors to Persistent Permeability? address such questions from a variety of analytical perspectives. In doing so, they offer a valuable contribution, essential for all those interested in Middle East politics and international relations.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 　　楽天Kobo電子書籍ストア 　　楽天 楽天Kobo電子書籍ストア

Movements for Human Rights Locally and Globally【電子書籍】
＜p＞How do people work together to advance human rights? Do people form groups to prevent human rights from being enforced? Why? In what ways do circumstances matter to the work of individuals collectively working to shape human rights practices?＜/p＞ ＜p＞Human society is made of individuals within contextsーtectonic plates not of the earth’s crust but of groups and individuals who scrape and shift as we bump along, competing for scarce resources and getting along. These movements, large and small, are the products of actions individuals take in communities, within families and legal structures. These individuals are able to live longer, yet continue to remain vulnerable to dangers arising from the environment, substances, struggles for power, and a failure to understand that in most ways we are the same as our neighbors.＜/p＞ ＜p＞Yet it is because we live together in layers of diverse communities that we want our ability to speak to be unhindered by others, use spirituality to help us understand ourselves and others, possess a space and objects that are ours alone, and join with groups that share our values and interests, including circumstances where we do not know who our fellow neighbor is. For this reason sociologists have identified the importance of movements and change in human societies. When we collaborate in groups, individuals can change the contours of their daily lives.＜/p＞ ＜p＞Within this book you will find the building blocks for human rights in our communities. To understand why sometimes we enjoy human rights and other times we experience vulnerability and risk, sociologists seek to understand the individual within her context. Bringing together prominent sociologists to grapple with these questions, ＜em＞Movements for Human Rights: Locally and Globally,＜/em＞ offers insights into the ways that people move for (and against) human rights.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 　　楽天Kobo電子書籍ストア 　　楽天 楽天Kobo電子書籍ストア

Taiwan Education at the Crossroad When Globalization Meets Localization【電子書籍】[ C. Chou ]
＜p＞Chou and Ching examine the processes of schooling in Taiwan amidst social, cultural, economic, and political conflict resulting from local and global dilemmas. Collectively, these issues offer a panoramic and in-depth glimpse from the past to the future of educational trends in Taiwan.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 　　楽天Kobo電子書籍ストア 　　楽天 楽天Kobo電子書籍ストア

International Business Realisms: Globalizing Locally Responsive and Internationally Connected Business Disciplines【電子書籍】
＜p＞International Business (IB) is a complex and interdisciplinary field. It encompasses regular currency and political risks alongside fundamental uncertainties and variations in international development, collaboration, social values, and shared objectives. As globalization expands our markets across national boundaries, institutional innovation and experimentation is essential for countries to brand their products globally and develop internationally acclaimed products. The contributors of International Business Realisms analyze instances of interdisciplinary marketing and branding for the global market place and distill practical implications for effective international and domestic marketing.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 　　楽天Kobo電子書籍ストア 　　楽天 楽天Kobo電子書籍ストア

Localizing Knowledge in a Globalizing World: Recasting the Area Studies Debate LOCALIZING KNOWLEDGE IN A GLOB [ Ali Mirsepassi ]
LOCALIZING KNOWLEDGE IN A GLOB Ali Mirsepassi Amrita Basu Frederick Weaver SYRACUSE UNIV PR2003 Paperback English ISBN：9780815629825 洋書 Social Science（社会科学） Political Science 　　楽天ブックス 　　楽天 楽天ブックス

Localizing Knowledge in a Globalizing World: Recasting the Area Studies Debate LOCALIZING KNOWLEDGE IN A GLOB [ Ali Mirsepassi ]
LOCALIZING KNOWLEDGE IN A GLOB Ali Mirsepassi Amrita Basu Frederick Weaver SYRACUSE UNIV PR2003 Hardcover English ISBN：9780815629634 洋書 Social Science（社会科学） Political Science 　　楽天ブックス 　　楽天 楽天ブックス

New Brand Leadership Managing at the Intersection of Globalization, Localization and Personalization【電子書籍】[ Larry Light ]
＜p＞＜em＞＜strong＞New Brand Leadership＜/strong＞＜/em＞ delivers the first complete, proven blueprint for organizing and executing on global brand marketing. It reflects the authors’ 50+ years of combined experience driving global brand leadership and measurable results across a wide range of industries, at companies ranging from Mars to Nissan, IHG to YUM! Brands.＜/p＞ ＜p＞Larry Light and Joan Kiddon show how to drive value by successfully managing at the intersection of globalization, localization, and personalization. They introduce Arcature’s proven Collaborative Three Box Model, guiding you step-by-step through creating brand vision, defining brand framework, bringing your brand to life, and then measuring your performance.＜/p＞ ＜p＞They offer specific, high-value recommendations regarding cultural change, organizational responsibilities, structure, metrics, and much more. You’ll find proven solutions to tough real-world global branding challenges, including managing tensions between global and local, central and regional, and brand leadership vs. brand management.＜/p＞ ＜p＞For wide audiences of C-suite and other current and prospective business leaders; HR officers, marketing executives and agency professionals, top executives, business leaders, prospective business leaders, and MBA/executive MBA students.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 　　楽天Kobo電子書籍ストア 　　楽天 楽天Kobo電子書籍ストア

Teachers' Identities and Life Choices Issues of Globalisation and Localisation【電子書籍】[ Pattie Luk-Fong ]
＜p＞This book discusses issues related to teachers’ identities and life choices when globalisation and localisation are enmeshed. It examines how competing cultural traditions and contexts acted as resources or/and constraints in framing teachers’ identities and their negotiations in the family and the work domains according to their gender positioning, their roles in the family such as husband, wife, father, mother, brother, sister, son and daughter and roles in the school such as principal, senior teacher or regular teacher. Contrary to an essentialist approach to identity and culture, teachers’ stories show that their identities and life choices were hardly free choices; but were often part and parcel of the culture and contexts in which they were embedded.＜/p＞ ＜p＞Teachers’ identities are found to be fluid, complex, hybrid and multifaceted. Using Hong Kong as a case study, this book provides not only traces of the continuity and changes of Confucian self and cardinal relationships but also a glimpse of how educational reform as neo-capitalist discourses in the workplace interacts with Confucian cultural traditions creating new hybrid practices (problems or possibilities or both) in the school and in the daily lives of teachers.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 　　楽天Kobo電子書籍ストア 　　楽天 楽天Kobo電子書籍ストア

Translation, Globalisation and Localisation【電子書籍】[ Wang NING and Sun YIFENG ]
The global/local distinction has changed significantly, and the topic has been heatedly debated in literary and cultural as well as translation scholarship. In this age of globalisation, the traditional definition of translation has been altered. In the present anthology, translation is viewed as a cultural and political practice, and accordingly translation studies is based on a heightened awareness of global/local tensions in translation and of its moderating and transforming impact on local cultural paradigms. All the essays in this anthology deal with issues of translation from a cultural and theoretic perspective with regard to tensions and conflicts between global and local interests and values. No matter how different their approaches may seem, the essays are thematically integrated to discuss translation in a dialectical framework: either “globalising” Chinese issues internationally, or “localising” general and international issues domestically.画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 　　楽天Kobo電子書籍ストア 　　楽天 楽天Kobo電子書籍ストア

Enabling Globalization- a Guide to Using Localization to Penetrate International Markets【電子書籍】[ Nabil Freij ]
＜p＞We’ve built this guide because despite the need, nothing like it exists: a concise, step-by-step handbook for globalization and localization in the new millennium.＜/p＞ ＜p＞Companies come to us with a desire to go global but unsure of what the process entails. Some face a Catch-22 dilemma. They want to penetrate international markets, but cannot justify the associated costs.＜/p＞ ＜p＞Others ? some who have been selling overseas and localizing for years ? want to know more about the new tools and processes that will improve both their results and their bottom line.＜/p＞ ＜p＞Welcome to Enabling Globalization: A Guide to Using Localization to Penetrate International Markets. Here you will find the practical advice you need to start on your way and follow through to a successful global release of your products or website.＜/p＞ ＜p＞First, consider this: Of the US’s top 10 trading partners, 1.9 billion of these nations’ consumers don’t speak English. So, does that mean that your solution is to hire a translator? No. Simply translating your products, documentation, and/or website isn’t enough to make them accessible to international customers. Translation is merely changing words from one language to another. Making your product usable and appealing in another culture requires professional localization ? adapting it to the local styles, customs, needs, and preferences ? and much more.＜/p＞ ＜p＞Also, just because your products are localized, this does not mean that clients will beat a path to your door! Enabling Globalization offers you the essential information you need to accomplish your desired global penetration. Over the course of our 16 years’ experience, we’ve seen how many companies do it and have passed along the knowledge we’ve acquired by offering newsletters and articles covering a wide range of topics related to localization and international releases. Here we compile a selection of them, updated to reflect the latest trends and technologies in a comprehensive guide.＜/p＞ ＜p＞Helpful features make it easy to find just what you need now. Each of the guide’s 27 chapters fall within one of seven parts, from Getting Started to Keeping the Commitment. Going global on a shoestring, best practices, the latest technologies, and special challenges are just a few of the areas of interest explored along the way. We also give you ample links to additional resources on the web.＜/p＞ ＜p＞So, whether you’re just entering the wide world of globalization or you’re a veteran of the field, this guide is for you. We invite you to take a look inside the industry through the eyes of a successful localization company. Enabling Globalization will enlighten and inspire you ? and leave you eager to tackle your next international market!This is a must reference for anyone thinking to market products (especially Software) and services globally.＜/p＞ ＜p＞Reader Review:＜br /＞ It's kind of ironic but true - globalization requires localization, and this book has plenty good insights into a process which many times is mistakenly referred to as "translation." Localization obviously requires and entails translation but it's actually a lot more than that. Even if you read only Chapter 2 of this book ( "Localization Myths and Missteps") it'd be worth your modest investment in this unique volume.＜/p＞ ＜p＞In the chapter devoted to "Best Localization Practices", Mr. Freij dives into such important topics as product localization processes, single-sourcing for technical translation, authoring for localization, selecting your in-country reviewers, budgeting the process, and more. That is, Freij approaches the issue not only from the point of view of technical communicators but corporate customers/buyers and project managers as well. That makes this 118-page volume a comprehensive resource indeed.＜/p＞ ＜p＞The cost of localization is also given its own chapter where the author explains best methods to contain budget overruns and ten tips for achieving quality in localization at every budget level.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 　　楽天Kobo電子書籍ストア 　　楽天 楽天Kobo電子書籍ストア

International Organizations and Higher Education Policy Thinking Globally, Acting Locally?【電子書籍】
＜p＞Higher Education operates in an increasingly global context, and yet the examination of what drives and moves the field has remained largely focused on domestic campus leaders, national governments and institutional actors. ＜em＞International Organizations and Higher Education Policy＜/em＞ expands the analysis to include the global drivers behind higher education policy, including a full array of influential organizations such as the World Bank, UNESCO, OECD, WTO, bilateral aid agencies and major private foundations. The significance of these organizations is especially pronounced in the developing world, where the expansion of higher education is happening in conjunction with the broadening influence of globalization.＜/p＞ ＜p＞＜em＞International Organizations and Higher Education Policy＜/em＞ critically analyses the impact that these influential organizations have at different levels of policy development and implementation around the world. It examines their role in higher education institutions, examines the strength of these relationships, and exposes both the positive and negative implications.＜/p＞ ＜p＞This edited volume is composed of scholars and members of these organizations from around the world. They address:＜/p＞ ＜ul＞ ＜li＞＜/li＞ ＜li＞How international organizations represent the interests of the developed world and subsequently have an impact on the developing world.＜/li＞ ＜li＞＜/li＞ ＜li＞How these organizations drive and shape the global agenda for higher education＜/li＞ ＜li＞＜/li＞ ＜li＞How higher education as an international industry is subject to a myriad of influences, from the international to the regional level＜/li＞ ＜li＞＜/li＞ ＜li＞What ethical issues emerge when international organizations intervene in national policy-making processes.＜/li＞ ＜/ul＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 　　楽天Kobo電子書籍ストア 　　楽天 楽天Kobo電子書籍ストア

Globalism, Localism and Identity New Perspectives on the Transition of Sustainability【電子書籍】[ Tim O'Riordan ]
＜p＞Global economic and social forces are affecting everyone, everywhere. However, their influence is shaped by local communities' interpretation of these forces and responses to them. Social identities provide a guide; they are the product of history, culture, economy, patterns of governance and degree of community cohesion. How the global and the local connect and reconfigure at various scales and through different cultures is explained in this forward-looking volume. The book's thesis, namely that localism is the crucial complement to globalism, is supported by a range of European case studies. Local responses to globalizing forces depend on the nature of the interlinkages in governance from international structures, through multilateral organizations to nation states, regions and localities, as these are mediated through social-local identity. The contributors draw on numerous themes in examining the interaction between the global and the local, such as decay and revitalization, local identity and empowerment, opportunism through sustainability and governance for the transition. This is a pioneering publication utilizing an innovative person-centred methodology. It makes an original and important contribution to the study of contemporary societies and is aimed at anyone interested in the social, economic, political, cultural and environmental implications of any move towards sustainability.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 　　楽天Kobo電子書籍ストア 　　楽天 楽天Kobo電子書籍ストア

地域の未来とTPP Think　globally，Act　locall [ 中嶋信 ]
Think　globally，Act　locall 中嶋信 自治体研究社チイキ ノ ミライ ト ティーピーピー ナカジマ,マコト 発行年月：2012年11月 ページ数：138p サイズ：単行本 ISBN：9784880375984 中嶋信（ナカジママコト） 徳島大学名誉教授。自治体問題研究所前副理事長。1946年、北海道生まれ。北海道大学大学院農学研究科博士課程修了（農学博士）。市立名寄女子短期大学講師・助教授、徳島大学助教授を経て、2012年3月まで徳島大学教授。専門は、日本経済論、地域経済論（本データはこの書籍が刊行された当時に掲載されていたものです） 第1章　TPPと国民の暮らしー世界システム再編のせめぎ合い（オバマのアジア戦略と日本政府の対応／「国益」の判断基準と国民合意の手続き／あまりに貧しい思想と手法）／第2章　「地域のかたち」を描くーだからTPP参加を阻止する（維持可能な地域社会のかたち／地域福祉を向上させる方策／国家主権・国民主権のゆくえ）／第3章　アジアの新秩序と日本の役割ー憲法九条を持つ国の使命（新たな国際秩序への胎動／九条を持つ国の役割／「天譴」という視点） 本 ビジネス・経済・就職 産業 商業 　　楽天ブックス 　　楽天 楽天ブックス